News

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Results 1 - 10 of 867
  • Aug 18

    Daily News: Walmart Grows as Advertising Force, Second vs. Third-Party Data, Opportunity with Audio

    Posted: 08/18/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. With Amazon looming, Walmart quietly grows as an advertising force (August 18, 2017) Digiday: “Walmart is also a growing advertising platform that touts its ability to connect online consumer behavior and a mountain of...

  • Aug 17

    Daily News: Agencies Must Embrace Location, Smart Speakers Grow Audio Listening, Advice for Local News

    Posted: 08/17/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Agencies Must Embrace Location or Lose Their Competitive Edge (August 17, 2017) LSA Insider: “Agencies can respond to demands for advanced work by deploying location data in multiple ways, for customer insights and campaigns.”...

  • Aug 17

    Study: Smart Speakers Driving Increase in Audio Listening

    Posted: 08/17/2017

    Contributed by:Joe Morsello

    Traditional music radio has been disrupted by digital platforms (Spotify, Pandora, etc.). Especially younger users now opt for more personalized, on-demand options vs. AM/FM. Now smart speakers (Amazon Echo, Google Home) are starting to increase audio consumption across the board and may boost traditional radio as well. According to a new study from NPR, 70%...

  • Aug 17

    Agencies Must Embrace Location or Lose Their Competitive Edge

    Posted: 08/17/2017

    Contributed by:Greg Sterling

    Consumers on the go are becoming more impatient and demanding. They want more personalization, greater relevance and better customer experiences. And location is one way to deliver against these growing expectations. It seems that almost weekly we get new case studies demonstrating the creative variety of ways location is being used. But even as we hear about brands...

  • Aug 16

    Daily News: Local SEO Strategy Tips, Holistic Attribution Practices, the Key to Brand Visibility

    Posted: 08/16/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Is Your Local SEO Strategy Missing? (August 16, 2017) LSA Insider: “Beyond the standard local SEO tactics, there are a number of areas your competitors might be neglecting.” Marketers Continue to Push Ahead...

  • Aug 16

    What Is Your Local SEO Strategy Missing?

    Posted: 08/16/2017

    Contributed by:Megan Hannay

    When I speak with new or potential clients about local SEO, I often get questions like: “How many/how much [insert local ranking factor] do we need to rank well?” I never have an immediate number; instead, I head to the SERPs. It’s tempting for enterprise businesses to adopt a vertical-oriented one-size-fits-all approach when it comes...

  • Aug 15

    Daily News: SEO Recipe for SMBs (Report), How Brands Geo-Target, Facebook & Google Ad Measurement

    Posted: 08/15/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. New Report Offers Recipe for Effective SEO for SMBs (August 15, 2017) LSA Insider: “This new report outlines an SEO approach that can be effective for SMBs with limited budgets.” How 5 Brands Use...

  • Aug 15

    New Report Offers Recipe for Effective SEO for SMBs

    Posted: 08/15/2017

    Contributed by:Charles Laughlin

    Making a profit in small-business SEO is tough. So is delivering value to SMBs at low budget levels, particularly in competitive categories. The risk with lower budget SEO is that SMBs will spend money on tactics that won’t materially impact their businesses or may even do harm. Some contend it’s better to buy “SEO for Dummies”...

  • Aug 14

    Daily News: Growth of Nextdoor, Using Location to Boost Conversions, LinkedIn Revving Up SMB Efforts

    Posted: 08/14/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Nextdoor: The Next Big Thing for Local Businesses (August 14, 2017) LSA Insider: “Nextdoor is growing at lightning speed. They are now in 145,000 neighborhoods across the U.S. and reaching about 100 new neighborhoods...

  • Aug 14

    Nextdoor: The Next Big Thing for Local Businesses

    Posted: 08/14/2017

    Contributed by:Melanie Thaden

    If you haven’t heard of Nextdoor yet, it’s basically a private social media site where neighbors can connect. Its users can discuss anything, from lost dogs to recommendations for a great plumber, with verified neighbors in their area. Nextdoor is growing at lightning speed. They are now in 145,000 neighborhoods across the U.S. and reaching...