News

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Results 1 - 10 of 590
  • Feb 23

    Daily News: Download LSA17 App, Investor Talks SMB Market, MomentFeed Raises $16.3M

    Posted: 02/23/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. For Maximum Networking: Download & Use the LSA17 App (February 23, 2017) LSA Insider: “The LSA17 app is genuinely useful for networking and will enable attendees to get more out of the event.” OnTarget...

  • Feb 23

    OnTarget Podcast: Mark MacLeod, Founder, SurePath Capital

    Posted: 02/23/2017

    Contributed by:Greg Sterling

    Mark MacLeod is the founder of SurePath Capital Partners, which specializes in supporting and advising technology companies targeting the small business market. Prior to SurePath, MacLeod worked as CFO for FreshBooks, Shopify, Tungle and others. He was also a General Partner at Real Ventures, Canada’s largest and most active seed stage venture fund and lead investments in...

  • Feb 23

    For Maximum Networking: Download & Use the LSA17 App

    Posted: 02/23/2017

    Contributed by:Greg Sterling

    I never download conference apps. So at the risk of sounding like a hypocrite, I recommend that you download the new LSA17 app. It’s genuinely useful for networking and will enable you to get more out of the event. (iPhone users download here. Android users here.) It’s sponsored by Camilyo and developed by Synergy. Here...

  • Feb 22

    Daily News: Brandify Acquires Street Fight, Next-Gen Geofencing, Google Ad Measurement Audit

    Posted: 02/22/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Brandify Acquires Street Fight Supporting Its Growth & Expanding Its Commitment to the Local Digital Marketing Industry (February 22, 2017) PR Web: “Brandify announced today that it has acquired Street Fight, the premier integrated...

  • Feb 21

    Daily News: The Whole “Local” Story at LSA17, Brand Loyalty & Trust, Local Authority on Google

    Posted: 02/21/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Everyone’s Talking Local, LSA17 Will Tell the Whole Story (February 21, 2017) LSA Insider: “There’s lots of talk about location these days, but most of the discussions only tell part of the story.” Money...

  • Feb 21

    Everyone’s Talking Local, LSA17 Will Tell the Whole Story

    Posted: 02/21/2017

    Contributed by:LSA Editors

    There’s lots of talk about location these days. Headlines from trade publications are littered with references to “location” or “location-based.” Most of these articles only tell part of the story. It’s the same with conferences. Location has made it on to the agendas of a lot of events; however these discussions often just scratch the...

  • Feb 20

    Daily News: SMB Issues with AdWords, Bridging Online & Offline with VR, Digital Users in U.S.

    Posted: 02/20/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Local Businesses Bungle Their SEM Campaigns and Blame AdWords (February 20, 2017) LSA Insider: “73% of SMBs told Manta that AdWords hadn’t performed at all or had under-performed.” How Can Virtual Reality Bridge Online-To-Offline...

  • Feb 20

    Local Businesses Bungle Their SEM Campaigns and Blame AdWords

    Posted: 02/20/2017

    Contributed by:Greg Sterling

    Manta recently released a report on search marketing for small businesses. It contained a very interesting survey finding that we featured in our most recent “Chart of the Week.” According to “613 small business owners who use Google AdWords” surveyed, “40 percent . . . stated that their use of AdWords hadn’t directly yielded any...

  • Feb 17

    Daily News: Why Apply for LSA Certification, Buy on Google Home, One Way Paper Beats Digital

    Posted: 02/17/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Your Company Should Apply for LSA Certification (Webinar 2.23.17) (February 17, 2017) LSA Insider: “Come learn more about LSA Certification and the importance it has for SMB marketing providers.” New Hires at Lyft,...

  • Feb 17

    Why Your Company Should Apply for LSA Certification (Webinar 2.23.17)

    Posted: 02/17/2017

    Contributed by:Joe Morsello

    Please join the LSA for an exclusive webinar presentation Thursday, February 23 from 2:00 pm – 3:00 pm ET. According to a new LSA survey, 80% of SMBs said a program that certifies ethics and business practices would impact their choice in a marketing provider. In other words, SMBs want help in finding marketing partners...