News

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Results 1 - 10 of 793
  • Jun 27

    Daily News: Marketers Go Multi-Channel, EU Fines Google $2.7B, Facebook Sound-On Autoplay Videos

    Posted: 06/27/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Marketers Go Multi-Channel, Combine Email, Social & Paid Search (June 27, 2017) LSA Insider: “Only 11% of marketers said they use a single channel while 70% use three or more (up from 52%...

  • Jun 27

    Study: Marketers Go Multi-Channel, Combine Email, Social & Paid Search

    Posted: 06/27/2017

    Contributed by:Joe Morsello

    Consumers on the path to purchase bounce from media to media, online to offline and back again. This is why marketers started talking about the importance of a “multi-channel” or “omni-channel” approach. Marketers who once saw media in silos are now beginning to approach it holistically, striving to “be there” when and where consumers are...

  • Jun 26

    Daily News: Product Searches on Amazon vs. Google, Walmart Ups SEM Spend, Ad Blocker Use Grows

    Posted: 06/26/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Online Shoppers Twice as Likely to Start a Product Search on Amazon Than on a Search Engine (June 26, 2017) Marketing Charts: “Study finds 29% start a product search on Amazon, 15% start on...

  • Jun 23

    Daily News: Consumers Writing More Reviews, Google Allows Posts on GMB, Local Data After Stores Close

    Posted: 06/23/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: Number of Consumers Who ‘Never’ Review Drops by Half (June 23, 2017) LSA Insider: “Consumers are reviewing local businesses and multi-location brands across the spectrum of categories — including plumbers.” Google Posts Now...

  • Jun 23

    Google Posts Now Live for All GMB Users — but Will They Be Used?

    Posted: 06/23/2017

    Contributed by:Greg Sterling

    Google Posts is a feature that first launched in early 2016 as a way for political candidates to directly post content that would appear in Google search results (“candidate cards”). It soon expanded to other categories (including local) and became known as “Google Posts.” Here’s Google’s official description of Posts: Posting on Google is a new...

  • Jun 23

    Survey: Number of Consumers Who ‘Never’ Review Drops by Half

    Posted: 06/23/2017

    Contributed by:Greg Sterling

    I remember a debate at a local conference years ago about whether consumers would write reviews in categories other than restaurants, such as plumbers. History has definitively proven the skeptics wrong: consumers are reviewing local businesses and multi-location brands across the spectrum of categories — including plumbers. Indeed, consumers are writing more reviews more often, according to a new...

  • Jun 22

    Daily News: Local vs. Brand Assets, SEO Recipe for SMBs, Snapchat Acquires Zenly & Launches Snap Map

    Posted: 06/22/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: Local Assets Drive 85% of Consumer Impressions for Brands (June 22, 2017) LSA Insider: “According to a new study, when both brand and location-specific pages exist, 85% of all consumer engagement takes place...

  • Jun 22

    Data: Local Assets Drive 85% of Consumer Impressions for Brands

    Posted: 06/22/2017

    Contributed by:Joe Morsello

    Multi-location brands are faced with a two-fold marketing challenge: building national awareness and reaching consumers where they shop locally. With more than 90% of purchases still taking place in physical stores, local tactics are important and new data reinforce this importance. According to a new study, when both brand and location-specific pages exist, 85% of...

  • Jun 22

    The SEO Recipe for SMBs: 9 Tactics for Small Budget Accounts

    Posted: 06/22/2017

    Contributed by:Joe Morsello

    Delivering real value to small budget SEO accounts is challenging, yet achievable. The standard “premium” SEO playbook used for large budget businesses rarely makes sense for small budget accounts. Meanwhile, “old school” SEO tactics continue to produce results for SMBs. Boostability’s Matt Tennison and Kelly Shelton joined LSA’s Charles Laughlin and Local SEO Guide‘s Andrew...

  • Jun 21

    Daily News: YP’s New Web Presence Product, UberMedia Launches Vista, Pinterest Offering Sales Lift Data

    Posted: 06/21/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. ypPresence Plus Helps Business Owners Take Control of Their Online Presence (June 21, 2017) Press Release: “YP’s new product lets business owners to syndicate business info across 60+ leading directory, search, social, and navigation...