News

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  • Apr 18

    Daily News: Star-Review Improvement & Leads, Advancing Voice Services, Google’s Direct Answers

    Posted: 04/18/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. A 1.5 Star-Review Improvement Equals 13K More Leads in Study (April 18, 2018) LSA Insider: “Reviews used to be a “nice to have.” But that was years ago when people assumed they only applied...

  • Apr 18

    A 1.5 Star-Review Improvement Equals 13K More Leads in Study

    Posted: 04/18/2018

    Contributed by:Greg Sterling

    Reviews used to be a “nice to have.” But that was years ago when people assumed they only applied to a few local categories, like restaurants or hotels. Now they’re mandatory for everyone. Enlightened companies large and small have long been attuned to the value of reviews for multiple reasons. They offer an important customer feedback...

  • Apr 18

    Study: 53% More Store Visits from Viewable Ads vs. Non-Viewable Ads

    Posted: 04/18/2018

    Contributed by:Joe Morsello

    Viewability has shifted how marketers assess digital ad campaign success and many advertisers are shifting focus away from impression-served to impression-viewed models. Advertisers are seeking more transparency around if an ad is viewed or not. The IAB defines these viewable ad impressions as, “an ad which appears at least 50% on screen for more than...

  • Apr 17

    Daily News: Local Conversations & Crisis Management, Facebook’s ‘Loyalty Prediction’ Tool

    Posted: 04/17/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. LSA18: The Starbucks Snafu & the Art of Local Conversation Management (April 17, 2018) LSA Insider: “One of the hallmarks of the post-2016 election marketing environment is the polarization and politicization of everything.” PlaceIQ...

  • Apr 17

    LSA18: The Starbucks Snafu & the Art of Local Conversation Management

    Posted: 04/17/2018

    Contributed by:Greg Sterling

    One of the hallmarks of the post-2016 election marketing environment is the polarization and politicization of everything. Just the latest example of this is the recent mishap involving the arrest of two black men at a Starbucks in Philadelphia who were allegedly “trespassing.” The local store manager called the police on the men, who were waiting...

  • Apr 16

    Daily News: Consumer’s ‘Hierarchy of Needs’, Informative Content, Rewarded Video Advertising

    Posted: 04/16/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Understanding Today’s ‘Hierarchy of Needs’ Among Consumers (April 16, 2018) LSA Insider: “Consumer behaviors have shifted greatly over the last few years to an online-to-offline or omni-channel experience, leaving brands in the dark...

  • Apr 16

    Study: Understanding Today’s ‘Hierarchy of Needs’ Among Consumers

    Posted: 04/16/2018

    Contributed by:Courtney Dobson

    Consumer behaviors have shifted greatly over the last few years to an online-to-offline or omni-channel experience, leaving brands in the dark about when, where and how to engage with customers in the most effective manner. These shifts in behavior have resulted in a new “hierarchy” of consumer expectations of brands. A recent Blis survey of...

  • Apr 16

    Podcast: Talking SMB Sales with Cisco’s Jenn Allen

    Posted: 04/16/2018

    Contributed by:Charles Laughlin

    Jenn Allen believes most tech companies are getting it wrong when selling to “cloud native” small businesses. And getting it right is important, given we’re looking at a pretty rapid transition from older to younger business owners in the coming years as Baby Boomers set to hit retirement age at a 10,000 per day clip...

  • Apr 13

    Daily News: Effective Local Reviews Strategy, Google’s Local Algorithm, Facebook Ad Revenue

    Posted: 04/13/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Elements of an Effective Local Reviews Strategy (April 13, 2018) LSA Insider: “Online reviews impact sales and can make or break your reputation or brand. That applies equally to retailers, contractors, dentists and...

  • Apr 13

    Weekly News: Voice Assistants & Local Search, Social Analytics Data, State of Hyperlocal

    Posted: 04/13/2018

    Contributed by:Courtney Dobson

    Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary How Voice Assistants Are Changing Local Search (April 12, 2018) LSA Insider: “The rise in voice search correlates with the increased number of digital assistants, including Apple’s Siri,...