News

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Results 1 - 10 of 951
  • Oct 20

    Is CRM the Heart of the New SMB Cloud-Tech Stack?

    Posted: 10/20/2017

    Contributed by:Greg Sterling

    Yesterday Charles Laughlin, Neal Polachek and I presented a webinar about the evolution of the SMB market and cloud services. Check it out here. LSA has also created a dedicated program (Tech Adoption Index) examining changes in the SMB market and the expanding scope of competition. Boundaries are dissolving and market sectors that were very separate before are increasingly...

  • Oct 20

    Daily News: The SMB Cloud-Shift, Food Trucks’ Local Challenge, AI Helps with Everything but Creative

    Posted: 10/20/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. A New Era: SMBs and the Cloud_Shift (October 20, 2017) LSA Insider: “Software-as-a-service (SaaS) tools are transforming how small businesses manage HR, payroll, marketing, finances, supply chain, customer engagement and more.” The Transient Business...

  • Oct 20

    The Transient Business (Food Truck) Local Marketing Challenge

    Posted: 10/20/2017

    Contributed by:Florian Huebner

    If you’ve eaten a burger this year, it’s possible you bought it from a truck. Putting it that way might make it sound a little less than appetizing, food trucks are serving everything from handmade burgers to organic salad, and some are even being awarded Michelin stars. Food trucks are presented with the unique challenge...

  • Oct 20

    A New Era: SMBs and the Cloud_Shift

    Posted: 10/20/2017

    Contributed by:Joe Morsello

    Software-as-a-service (SaaS) tools are transforming how small businesses manage HR, payroll, marketing, finances, supply chain, customer engagement and more. New LSA data shows that this shift to “the cloud” is gaining momentum and all SMB marketing services providers will need to consider expanding their product portfolios in order to increase share of wallet and guard...

  • Oct 19

    Daily News: Machine Directed Discovery, Amazon Advertising Patent, Tracking Location via Apps

    Posted: 10/19/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. So Long Local Search — Hello Machine-Directed Discovery (October 19, 2017) Street Fight: “Autonomous cars, artificial intelligence and voice commands are all transforming search into something we can only begin to imagine.” Amazon Patent...

  • Oct 18

    Daily News: Grocery Store Visits, Google Elevates Local Marketing, Importance of Measurement Tools

    Posted: 10/18/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 96 Percent Of Consumers Who Visit A Grocery Store Make At Least One CPG Purchase (October 18, 2017) GeoMarketing: “91 percent do the same at a drug store, according to a new insights from...

  • Oct 17

    SIINDA Conf: 10,000 Americans Will Turn 65 Everyday until 2030

    Posted: 10/17/2017

    Contributed by:Joe Morsello

    The small and medium-sized business (SMB) market is undergoing a technological and generational shift. From the management of basic business operations (accounting, payments, marketing, etc.) to the way consumers make purchases decisions, digital media and technology has completely transformed commerce. While online shopping is still only a small fraction of purchases (~10%), the influence of...

  • Oct 16

    Daily News: Fake Listings, Brands Using Hyperlocal Targeting, Mobile Dominates Internet Ad Spend

    Posted: 10/16/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Fake Listings: Is In-N-Out Burger Hosting A NYC Pop-Up Event? (October 16, 2017) GeoMarketing: “A mysterious group created a Facebook Event page saying the West Coast chain In-N-Out Burger is giving out free burgers...

  • Oct 13

    Local Guides: Google’s 50 Million ‘Feet on the Street’

    Posted: 10/13/2017

    Contributed by:Greg Sterling

    This week Google held its second annual Local Guides Summit, bringing the top contributing Guides from around the world to San Francisco. There were 150 attendees from 62 countries, which was apparently double the number from last year (the inaugural year). The number of Local Guides has grown 10X from last year. I was told there were 5 million...

  • Oct 13

    Daily News: GMB Fraudsters, Digital Ads to See Q3 Growth, Foot Traffic to Coffee Shops Rise ~2%

    Posted: 10/13/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Should Do More to Shut Down GMB and Local Listings Fraudsters (October 13, 2017) LSA Insider: “Google does some policing of fraudsters and unethical marketing firms preying on small business owners — but...