News

Results 1 - 10 of 1551
  • Oct 17

    Daily News: SMB Tech Adoption Data, Online Holiday Purchases, Google’s Shopping Insights

    Posted: 10/17/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The 3rd Wave of SMB Tech Adoption Data to Be Presented at Summit (October 17, 2018) LSA Insider: “We’ve just concluded Wave III of the Tech Adoption Index survey of small businesses. The survey...

  • Oct 17

    The 3rd Wave of SMB Tech Adoption Data to Be Presented at Summit

    Posted: 10/17/2018

    Contributed by:Greg Sterling

    We’ve just concluded Wave III of the Tech Adoption Index survey of small businesses. The survey tracks the shift of local businesses to cloud-based services across multiple operational categories and verticals. The data will be presented at LSA’s upcoming Tech Adoption Summit in San Francisco on November 6 – 7. Anyone selling services into the small business market should attend. We...

  • Oct 17

    Survey: 47% of Marketers Utilize Artificial Intelligence for Audience Targeting

    Posted: 10/17/2018

    Contributed by:Courtney Dobson

    Artificial intelligence has generated a fair amount of enthusiasm among marketers. The information captured through its implementation can help marketers create the personalized experiences consumers desire, advance customer service and increase efficiency on various tasks. A recent survey from Econsultancy and MediaMath detailed some of the ways that marketers are already using AI and how...

  • Oct 16

    Daily News: Search Advertising & Marketing, Video Advertising Bureau, Mobile Ad Spending

    Posted: 10/16/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How AI Can Help CPGs Meet Millennial and Gen-Z Expectations (October 16, 2018) Street Fight: “Collectively, millennials and Gen Z are the largest generational group in the US labor force. And as both segments...

  • Oct 15

    Daily News: Gap between Marketers & SMBs, World’s Most Valuable Brands, AR, VR & Chatbot Considerations

    Posted: 10/15/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Two Events Illustrate Widening Gap between Marketers and SMBs (October 15, 2018) LSA Insider: “Reflecting on the two events over the weekend I was struck by the widening gulf between the technical sophistication and...

  • Oct 15

    Two Events Illustrate Widening Gap between Marketers and SMBs

    Posted: 10/15/2018

    Contributed by:Greg Sterling

    Last week we held two back-to-back events in New York at Yelp’s offices. The first, Localogy, was for agencies and focused on advanced local marketing tactics and other issues, such as automation and machine learning. It was a great event and many of the attendees were especially appreciative of a highly technical presentation from Moz’s Russ Jones...

  • Oct 12

    Google Analytics: From Digital Space to Physical Space

    Posted: 10/12/2018

    Contributed by:Philippe Marty

    Everyone knows Google Analytics (GA). Since its launch 13 years ago following the takeover of Urchin by Google, GA has become a standard in website analytics. However, at the time of its launch, for many companies, having a website was already an end in itself. Companies focused on design to increase website retention (primarily intended...

  • Oct 12

    Weekly News: Google+ Nears the End, Facebook Expands Marketing Partner Program, New Co-op Ad Solution

    Posted: 10/12/2018

    Contributed by:Joe Morsello

    Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Google+ Nears the End Making Social a Feature Not a Platform for Google LSA Insider: “Google has announced that the consumer version of Google+ will no longer...

  • Oct 11

    Daily News: Google+ Nears the End, How Marketers Use AI, Moz Acquires STAT, Yahoo Small Business

    Posted: 10/11/2018

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google+ Nears the End Making Social a Feature Not a Platform for Google (October 11, 2018) LSA Insider: “Google has announced that the consumer version of Google+ will no longer be available August 2019.”...

  • Oct 11

    Google+ Nears the End Making Social a Feature Not a Platform for Google

    Posted: 10/11/2018

    Contributed by:Joe Morsello

    Google has announced that the consumer version of Google+ will no longer be available August 2019. The decision follows a security issue related to the Google+ APIs where profile data was available to apps, though the information wasn’t marked as public. Google detected and resolved the issue in March 2018. While this may have influenced the...