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  • Jun 22

    Daily News: Location Data Strategy, Smart Home Market Growth, The Future of TV Advertising

    Posted: 06/22/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Why Every Business Needs a Location Data Strategy (June 22, 2018) LSA Insider: “Data is key to smart decision-making, and not just about marketing and media. Location data has become a piece of...

  • Jun 22

    Weekly News: Voice Activation, Amazon’s ‘Alexa for Hospitality’, GMB Featured Partners Program

    Posted: 06/22/2018

    Contributed by:Courtney Dobson

    Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Stop Selling Traditional Websites, Sell SMBs a Future Online (June 20, 2018) LSA Insider: “While Google My Business and Facebook are critical to any digital presence, new tech,...

  • Jun 22

    Replay: Why Every Business Needs a Location Data Strategy

    Posted: 06/22/2018

    Contributed by:Joe Morsello

    Technology and data are growth drivers for every major company today — from Disney to Domino’s. Data is key to smart decision-making, and not just about marketing and media. Location data has become a piece of the larger data puzzle and a critical competitive asset. During a webinar this week, Factual‘s Brian Czarny and LSA’s...

  • Jun 21

    Daily News: Location for Marketing Planning, Google’s ‘Continued Conversations’, Instagram Users

    Posted: 06/21/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Many Marketers Look to Location Data to Plan Their Efforts (June 21, 2018) eMarketer: “For most marketers, location data is a powerful marketing tool. By using it, they can get actionable insights on consumer...

  • Jun 20

    Daily News: SMB Customer Retention Formula, SOCi & DexYP Partnership, Location-Based Ads for Store Visits

    Posted: 06/20/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Do You Agree with Vendasta’s SMB Customer Retention ‘Formula’? (June 20, 2018) LSA Insider: “A couple of years ago we wrote a report using Vendasta customer data on SMB churn. That report contained some...

  • Jun 20

    Do You Agree with Vendasta’s SMB Customer Retention ‘Formula’?

    Posted: 06/20/2018

    Contributed by:Greg Sterling

    A couple of years ago we wrote a report using Vendasta customer data on SMB churn. That report contained some controversial findings, including the idea that DIY products seemed to have half as much churn as “do-it-for-me” offerings. Late last year, we produced another report (“Churn-busting“) based on a range of interviews, proprietary and third-party data. It sought to isolate churn triggers and present case...

  • Jun 20

    Stop Selling Traditional Websites, Sell SMBs a Future Online

    Posted: 06/20/2018

    Contributed by:Matt Matergia

    There is no alternative to a small business (SMB) website, though some marketers may argue this is the case. While Google My Business and Facebook are critical to any digital presence, new tech, features and capabilities are allowing for more dynamic, customer-focused websites, central to the marketing stack. And aside from creating a catchy headline,...

  • Jun 20

    Study: 70% Stream Video Via Connected Devices at Least Once a Day

    Posted: 06/20/2018

    Contributed by:Joe Morsello

    Video consumption has continued to rise steadily over the last few years. Nearly half of consumers admit to watching online videos daily. And as digital publishers increasingly offer video capabilities and distribution opportunities, there’s no shortage of options for when and where consumers can watch online video. A recent study from IAB, “Live Video Streaming...

  • Jun 19

    Daily News: Amazon’s ‘Alexa for Hospitality’, Mobile Ads, Google’s Local Pack Business Categories

    Posted: 06/19/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Amazon Wants to Put Alexa in Hotel Rooms. Here’s Why That’s a Big Deal (June 19, 2018) LSA Insider: “This morning Amazon announced a new program called “Alexa for Hospitality” as well as a...

  • Jun 19

    Amazon Wants to Put Alexa in Hotel Rooms. Here’s Why That’s a Big Deal

    Posted: 06/19/2018

    Contributed by:Greg Sterling

    This morning Amazon announced a new program called “Alexa for Hospitality” as well as a partnership with Marriott to install Echo devices in hotel rooms to act as a kind of “virtual concierge.” The initial rollout will be at “select” Marriott properties (e.g., Courtyard and others in that category) later this summer. Marriott is the largest hotel chain in...