News

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  • Jan 19

    Daily News: SMB Opportunity for GoDaddy, Google Mobile Search Rankings, Search Ad Growth

    Posted: 01/19/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. On Target: Irana Wasti Details SMB Opportunity for GoDaddy (January 19, 2018) LSA Insider: “GoDaddy is addressing SMBs with tools designed to grow their businesses (presence and marketing tools) and run their businesses (back...

  • Jan 19

    On Target: Irana Wasti Details SMB Opportunity for GoDaddy

    Posted: 01/19/2018

    Contributed by:Charles Laughlin

    Many companies selling tech to small businesses target larger and more established merchants. Not GoDaddy. The hosting and domain provider sees “nascent” businesses as its big opportunity. These “nascents” are the businesses that may only exist as a freelancing side hustle for a graphic designer with a day job, for example, or perhaps is just a business...

  • Jan 18

    Daily News: Helping Startups with SEO, Cloud Based Machine Learning, Voice Search in Retail

    Posted: 01/18/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Advice for Agencies On How to Help Startups With Their SEO (January 18, 2018) LSA Insider: “Startups and SEO experts can work together to help turn an idea into a successful business.” Google: Mobile...

  • Jan 18

    Advice for Agencies On How to Help Startups With Their SEO

    Posted: 01/18/2018

    Contributed by:Kelly Shelton

    So you are sitting in your office, daydreaming about the beauty of keywords and internal links as an SEO expert surely does, and two young professionals come walking in. Why are they there? They need help with their digital marketing and raising their rankings on search engines. This has led to them coming through your...

  • Jan 17

    Google: Mobile Page Speed Now a Ranking Factor

    Posted: 01/17/2018

    Contributed by:Greg Sterling

    It has been rumored and anticipated for a long time. Now it’s here: mobile page speed is a formal ranking factor. Google made the announcement earlier today, pointing out that speed has long been a desktop ranking variable. Here’s what the company said on its Webmaster Central Blog: The “Speed Update,” as we’re calling it,...

  • Jan 17

    Daily News: Influence of Local Organizations, Google Page Speed Update, Local Business Reviews

    Posted: 01/17/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: Nearly 80% of Consumers Still ‘Primarily’ In-Store Shoppers (January 17, 2018) LSA Insider: “Recent survey data from The National Retail Federation explores consumer attitudes about retail technology and the reasons for coming into...

  • Jan 17

    Survey: Nearly 80% of Consumers Still ‘Primarily’ In-Store Shoppers

    Posted: 01/17/2018

    Contributed by:Greg Sterling

    Much has been written about the decline of traditional retailers, although they reportedly had a good Xmas. And while store closings are definitely still happening, the death of traditional retail has been greatly exaggerated. What is very clear is that retailers need to focus on an improved in-store experience, as well as online + offline synergies...

  • Jan 17

    Measuring the Influence of Local Organizations Entails Multiple Metrics

    Posted: 01/17/2018

    Contributed by:Megan Hannay

    Local marketing channels are difficult to scale, and they’re even harder to measure. (No wonder automation is taking over.) When every city is a unique marketplace, understanding the scope of individual organizations is a complex process. Local partnerships can be even more involved, since they encompass multiple touch points: in-person branding, social media marketing, etc....

  • Jan 17

    Study: Facebook Expected to Account for 23% of Digital Ad Spend in 2018

    Posted: 01/17/2018

    Contributed by:Courtney Dobson

    As digital media continues to impact advertising budgets and strategies for businesses big and small, Facebook remains in the top spot as the dominate social advertising channel of choice for marketers. As organic reach on the platform declines, Facebook is expected to further cement itself in the digital advertising conversation in 2018. A recent report...

  • Jan 16

    Daily News: Google’s SMB Marketing Tools, Voice Search Challenges, Digital Ad Spending in 2018

    Posted: 01/16/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: Consumers More Receptive to Traditional Media than Digital Ads (January 16, 2018) LSA Insider: “This comes as digital advertising is poised to overtake traditional media (including TV) as the leading advertising medium in...