Webinars

The LSA Webinar Series is an on-going educational resource for the local marketing industry. These webinars are free to attend and are held regularly to help industry professionals sharpen their skills and learn about the latest developments in the local space.

Upcoming Webinars

  • Thursday, May 10, 2018

    Local Data Hub: The Future of SMB Websites

    Time:  2:00 PM - 3:00 PM ET

    Presenter:  Mono Solutions

    Websites are the original digital marketing platform. But today their relevance is in doubt given the dominance of Google and Facebook. Do websites – especially small business (SMB) websites – have a role to play anymore?

    Yes – but it’s changing. LSA and Mono Solutions will discuss how SMB websites should now function as “Local Data Hubs,” supplying structured data to search, virtual assistants and third-party directories. Built correctly, they also collect customer data and can provide deeper content to help support buying decisions.

    WHAT YOU'LL LEARN

    • Why websites still matter to consumers
    • Where websites fit in the new consumer journey
    • Detail about the Local Data Hub concept
    • How SMB sites help distribute SMB structured data across the web
  • Thursday, June 21, 2018

    Beyond Pins & Maps: How Location Data Improves Your Product & CX

    Time:  2:00 PM - 3:00 PM ET

    Presenter:  Factual

    Technology and data are growth drivers for almost every major company today — from Disney to Domino’s. More companies recognize data as a key to smart decision-making, and not just about marketing and media.

    Location data has become a critical piece of the larger data puzzle and a competitive asset for smart businesses. But interpreting and using location data effectively is not automatic; it’s a mix of science and art.

    Factual will demonstrate how to understand and use location data effectively to build more personalized products and applications that understand the world around us and deliver better customer experiences.

    WHAT YOU'LL LEARN

    • How “location” has evolved from pins on a map to customer insights
    • Innovative location-data use cases with WeWork, First Data, Uber and others
    • What defines quality location data and how to identify it
    • Key questions to ask a potential location data provider



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In order to be considered for a webinar, please fill out the form below.